Trust in health and wellness influencers (Pew Research Center)

Tier 1: Established: peer-reviewed research or government health authority
Publisher: Pew Research Center · Published: May 7, 2026 · Accessed: August 12, 2026

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Claims this source supports

• Half of US adults under 50 get health and wellness information from influencers or podcasters, according to Pew's May 2026 analysis of prominent health and wellness influencer accounts.
• The influencer ecosystem spans YouTube, Instagram, TikTok, and top-ranked wellness podcasts, with influencers posting health and wellness content aimed at a US audience.