Cougar Puberty Club Smart. Cheeky. Honest. Perimenopause, for real.

Royal Holloway - 'Privacy attitudes towards menopause data' study (ACM, 2026)

Tier 1: Established: peer-reviewed research or government health authority
Publisher: Royal Holloway, University of London · Published: March 6, 2026 · Accessed: August 17, 2026

Visit the source ↗

Claims this source supports

  • Study 'User risk perceptions and privacy attitudes towards menopause data collection and use' (ACM Transactions on Social Computing, Feb 18 2026, DOI 10.1145/3797822) surveyed 310 UK participants and found sensitive menopause health data is often vulnerable to exploitation: targeted financial scams, workplace discrimination, and misinformation.
  • Users surveyed expressed deep fears that intimate health data - including emotional symptoms and sexual activity history - could be accessed by insurance companies or employers and used to discriminate.
  • Many current menopause apps and devices fall short of GDPR standards by making privacy notices difficult to access or understand; community forums often lack medical professionals, allowing unverified medical advice to spread.
  • Context: nearly one million women in the UK have left jobs due to menopausal symptoms, with an estimated 13 million currently perimenopausal or menopausal; the FemTech industry is projected to reach nearly $30 billion by 2032.