Perimenopause is the new buzzword in the business of women's health (STAT)
Where this fits: Some Things Are Peri. Some Things Aren't. Here's How to Tell.
Claims this source supports
- Perimenopause has become a buzzy commercial category: supplements, apps, and therapies are marketed to women in midlife as the business of women's health expands.
- STAT's coverage is part of a 2026 countercurrent questioning whether the perimenopause movement oversells the role of hormones - 'the perimenopause movement sells women the lie that they are ruled by their hormones.'