Perimenopause is the new buzzword in the business of women's health (STAT)

Tier 2: Professional organization or credentialed expert guidance
Publisher: STAT (Boston Globe Media) · Published: September 29, 2025 · Accessed: August 9, 2026

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Claims this source supports

• Perimenopause has become a buzzy commercial category: supplements, apps, and therapies are marketed to women in midlife as the business of women's health expands.
• STAT's coverage is part of a 2026 countercurrent questioning whether the perimenopause movement oversells the role of hormones - 'the perimenopause movement sells women the lie that they are ruled by their hormones.'