Upworthy - Guy Recreates Wife's Supernatural Peri Sense of Smell

Tier 2: Professional organization or credentialed expert guidance
Publisher: Upworthy · Published: August 11, 2026 · Accessed: August 26, 2026

Claims this source supports

Matt Hyams' viral reenactments of his wife's perimenopause super-smell ('I can smell what they had for dinner 3 days ago, 4 houses away'; 'I found a gas leak at work... they had to bring in a gas detector'; coffee-smells-like-tuna) are a documented viral format with a reported 88% female following.
Women send the scent-detective videos to their partners as free education; Hyams' wife approves every post before publishing.
The comment sections under the reenactments are full of women confirming the same specific smell experiences - recognition comments as peer validation at scale.